Naughty Websites - What Dentists Need to Know to Keep their Website Squeaky Clean

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Dr Peter Norton BDS (Adel)

Dr Norton graduated from the University of Adelaide in 2004 where he was admitted to the Dean’s List and received academic prizes in Prosthodontics and Dental Clinical Practice.

Peter currently divides his time between rural and metropolitan practices,  He is a regular host, interviewer and moderator for digital CPD events and is a clinical media advisor to the Australian Dental Association.  When not practicing dentistry – Peter enjoys social tennis and volleyball.

Dr Emilja Jensen BDS, BScDent(Hons), DClinDent(Paed), FRACDS(GPD), MRACDS(Paed)

Emilija Jensen is a Paediatric Dentist and researcher currently pursuing a PhD at the Australian Research Centre for Population Oral Health. She was involved in a paper exploring compliance of general dentists’ websites across Australia with AHPRA’s advertising of regulated health services guidelines and Section 133 of the National Law.

Dr Murray Thomas B.D.Sc. (QLD). Chair, Dental Board of Australia

Murray works full-time as a dentist in private practice in Canberra. He graduated from Queensland University witha Bachelor of Dental Science in 1977 and a Diploma in Dental Health in 1984.  Murray has held positions in health practitioner regulation since 2005 and was appointed Chair of the Dental Board of Australia in 2018.  Murray held senior positions in the Australian Regular Army, the Australian Dental Council and the Australian Dental Association. He continues his involvement with the Australian Commission on Safety and Quality in Health Care.  He has served on the ACT Clinical Council and worked closely with the Capital Health Network (ACT).

Ms Maja Doma - Executive Officer, AHPRA

Maja Doma is a dedicated regulatory professional with over 10 years’ experience working in regulation. She is the Executive Officer for the Dental Board of Australia and has supported the Board to develop and implement its policies and carry out reviews of registration standards, codes and guidelines. Maja has experience in insurance, work health and safety regulation and the community legal sector and seeks to make a contribution to public safety through her work.



Advertising is a necessary part of business for most modern dentists. But with a recent study* revealing that 85% of Australian GDP websites weren’t compliant with AHPRA rules, it looks like most of us are skating on thin ice. So how can we stay out of trouble?  Drs Emilja Jensen and Murray Thomas, with  Maja Doma  will join ADA Interact for a thought-provoking look at how so many practice websites are falling short, and for practical advice on how you can promote your services without risking prosecution or fines.  

Here is the link to the Australian Dental Journal article: Advertising and general dental Practice: how compliant are practice websites in Australia with legal requirements?


Learning Outcomes

  • Understand the legal and regulatory requirements of healthcare websites and the penalties for non-compliance
  • Identify common problem areas found in Australian GDP websites